 Following that discussion, my very good friend, April Scales, introduced a new campaign idea to us parents that she feels very passionate about and that we would like to see develop in our communities. The campaign is called "OUCH!" and is a concept from Leslie Aguilar's "Ouch! That Stereotype Hurts!" The Ouch Campaign follows the simple principle of standing up for others that may not be able to stand up for themselves when they are ridiculed, demeaned, or discriminated against. When you hear somebody say something that is offensive, and you're pretty sure that someone in the room probably felt the sting of those words -- all you have to do is say "Ouch." Sometimes, people don't know that they are hurting others with their words and just need some simple re-directing of their word choices. Or, if someone is intentionally being hurtful, then the person who is the target needs a friend to stand up and say 'I have your back, and what that person said is not ok.' "Ouch" becomes a simple way to change stigmatized messages and lift others up that may have frequently been the victim of judgement or ridicule.
Following that discussion, my very good friend, April Scales, introduced a new campaign idea to us parents that she feels very passionate about and that we would like to see develop in our communities. The campaign is called "OUCH!" and is a concept from Leslie Aguilar's "Ouch! That Stereotype Hurts!" The Ouch Campaign follows the simple principle of standing up for others that may not be able to stand up for themselves when they are ridiculed, demeaned, or discriminated against. When you hear somebody say something that is offensive, and you're pretty sure that someone in the room probably felt the sting of those words -- all you have to do is say "Ouch." Sometimes, people don't know that they are hurting others with their words and just need some simple re-directing of their word choices. Or, if someone is intentionally being hurtful, then the person who is the target needs a friend to stand up and say 'I have your back, and what that person said is not ok.' "Ouch" becomes a simple way to change stigmatized messages and lift others up that may have frequently been the victim of judgement or ridicule.With the rampant spread of awareness about bullying, it has become everyone's responsibility to not let classmates, coworkers, neighbors, or even family members target others and make them feel badly about themselves. I love the idea of the "Ouch" Campaign and I will be doing everything that I can to help my friend April establish the message in our communities. It applies so strongly to mental health and so many other things too. If you have additional ideas about sharing the message of "Ouch!"-- we would love to hear it! Just leave a comment or email me at greenribbonadvocate@gmail.com or April at ascales@egyptian.org
 
 

 
 
 
 
 
 
 
 
 

 
 
 
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